Answering Silent Questions

By Luke Farrugis in Web Design with 10 Comments

Tags: ,

silent questions

You know that feeling when you are talking to someone and as you are explaining something to them you sense they have a question... you begin to notice their body language change, there is something hanging unsaid in the air.

Normally you will clarify and answer the question (if you have a good idea what it might be) or invite them to ask the question, but it is not always that easy to help them over the hurdle.

Websites make this more difficult, the reason being, the website is giving the pitch to every visitor that comes past, but the website does not have your intuition as to when there is a silent question in the buyers mind.

This puts you at a disadvantage. The challenge is to identify and answer them.

How do I know what the silent questions are?

1: Experience - If you have been in business for a while you will probably know much of what your clients want to know because you have been asked over and over and over again.

2: Your inbox will tell you - What are the questions you most often find in your inbox? This is a good indication of what is lacking on your site.

3: Qualitative Research - Setup live chat (like purechat) so your customers can talk to you directly in a non-threatening setting. The transcripts of these conversations will be very helpful in the search.

You can also perform usertesting. Sit down with people from your target market, get them to explore your website, then you can ask them direct questions as they perform the tasks. By doing this with a number of people you can gain a fairly accurate understanding of all the major silent questions.

How do I answer them?

There is no absolute answer to this question. Some set up a FAQ page, and this is probably the simplest way to answer the questions, but if you can weave the answers into your sales copy you will find the results are better in most cases, due to the fact the questions are answered before they even come to mind.

You don't need to be a sales copy genius, but if you do insert it into the copy, make sure it still has a nice flow and conversational tone (don't try to write in Q&A style).

What next?

Pull out your pad and pen, and write down the questions that your customers ask you every day, then check if they are adequately answered on your website. This is the first and easiest step to take, once you have done that, you can start looking at other research techniques.

Do you have any unanswered questions? Please tell me about them in the comments below.

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Comments

  • I respect your approach. I am, however, willing to do what is necessary to get the job done. If facts are availabile and complaints need to be fi2d&e#8l30; perhaps someone outside the city employee pool should take the lead. ?

    Posted by Sandy, 13/08/2016 10:58pm (3 years ago)

  • I respect your approach. I am, however, willing to do what is necessary to get the job done. If facts are availabile and complaints need to be fi2d&e#8l30; perhaps someone outside the city employee pool should take the lead. ?

    Posted by Sandy, 13/08/2016 10:58pm (3 years ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:44am (8 months ago)

  • Hey. I want to share with all the great news!

    A month ago an anonymous source sent me 7 bitcoins of wallets that double the bitcoins you sent and send back your purses twice as much.

    I am familiar with blockchain technology and therefore did not believe it.

    But my curiosity has gone up.

    I sent at my own risk and 0.5 bitcoins to one of these wallets and in just 2 hours, exactly 1 bitcoin came to my wallet.

    I was shocked!

    Then I started working with these bitcoins wallets and revealed the regularity that one wallet can send 0.5 to 5 bitcoins per day from one purse.

    At the moment I have 350 bitcoins of wallets from which I send 350 - 700 bitcoins daily and get twice as much.

    For a month, I became a multimillionaire.

    Another month I will work and become a billionaire.

    I already got what I wanted, I quit my job, paid off all my debts, bought a good house and a car from the Audi RS4.

    Now I feel like a human being and live for my own pleasure.

    These are the good bitcoins of wallets I earn:

    16mKn71otoYgAxij3y6MuCkWKco7MEa7Rn

    18WWctFEVNhLJKcg14wmykymx3kySuyTLy

    1BC2uQHHUdJzgRog7JMVE5cgWh37NCxwJc

    1L2NgRwBXb5kiQ4uNDT5iKHN1As6kkt4rL

    17dvrJFxoXA6dDxeGoLx3iVp7ogcbvr2nN

    1CnZgLpuPhr9e5PhPEJnDS8fh8HCM5w5oz

    1MaRdde6X7SGuoCdFNL2fmgpLomdx7peGC

    Now many people improve their financial status with these wallets but keep it a secret from everyone.

    I hate poverty, so I share with you all this method of earning, grab a piece of this huge and juicy cake.

    I will remind you once again. Send from one bitcoin your wallet strictly from 0.5 to 5 bitcoins per wallet per day, otherwise you will receive the same amount that you sent without doubling.

    This scheme of work is completely safe. You can work like me, create a lot of wallets and send them from each of them to the above wallets.

    Posted by Freemanduh, 21/09/2018 10:45am (8 months ago)

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